#099 | Finding Success as an SME in 2023

Michael Haynes is a SME Business Growth Specialist and is the founder of his consulting firm, Listen Innovate Grow. His focus and passion are empowering CEOs of Small and Medium sized service-based companies to acquire larger business (B2B) clients and achieve the growth they seek through a combination of strategic marketing, BUSINESS innovation and sales. Michael is also author of the book, Listen Innovate Grow: A Guidebook for Start-Ups and SMEs to Acquire and Grow Business (B2B) Customers. 

Michael is certainly an expert in his field and we had the pleasure of sitting down with him to discuss how to achieve success as an SME in 2023.

In this podcast episode, Michael and Fatimah discuss:

• Key Differences between B2B and B2C markets
• What's changed in terms of Business clients and customers?
• What are some of the problems/errors with how SMEs approach B2B Marketing
• What are the 3 key activities all SMEs must undertake to succeed in B2B
• Key actions and considerations for their 2023 SME business planning

Michael can be reached at: https://www.linkedin.com/in/michaelhhaynes/ 

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